Beyond aesthetics, the FAKOUT face covering mask is constructed utilizing couture cut-and-sew techniques, pushing innovations in protective gear that fuses fashion, culture and function.
We applied the principles of cutting and sewing used in a high-fashion segment to a unique product suitable for everyday wear.
About The FAKOUT Collection
«Imagine, that the war is over, that peace prevails»
The pandemic took everyone by surprise, changing the course, and changing the way we live. In some ways, our inner and outer worlds have passed into a state of military existence. Idleness, lightness and beauty of everyday life were replaced by regulations, anxiety and a fear for the future.
However, every war has its own heroes. These individuals, or communities, establish their own rules, overcome circumstances, not adjust, but instead they transform the reality. They are the people who can pass through the mirror and live in a parallel universe. This is a world where the war is over, where any rational requirements, regulations and restrictions are combined with beauty, joy and tranquility.
We thought about all these when we worked on THE FAKOUT collection. We want to equip women with a personal "weapon". A weapon that will help beauty and personality gain the upper hand in the battle full of sameness and tastelessness. With THE FAKOUT collection, we materialise the artefacts from this roaring and the joyful parallel universe in our world.
The items from THE FAKOUT collection are not only accessory items and protective elements. They are the weapons: the weapons in a war where beauty and elegance win.